Is vaping the “smarter” way to smoke?

This traveling exhibition examines what we know about e-cigarettes

Vapes: Marketing an Addiction tells three intertwining stories:

• the rise and fall of cigarette smoking and advertising in the 20th century
• the emergence of the e-cigarette in the 21st century and new marketing strategies
• the challenges of nicotine addiction and quitting

These stories connect with all of us–our families, our friends, and people in our community. What’s your story?

Vapes: Marketing an Addiction

The exhibition asks questions to begin a community conversation:

• Is vaping a “smarter” way to smoke?
• When will we know the long-term impact of e-cigarettes?
• How can I quit vaping and smoking?

Vapes: Marketing an Addiction strives to create a welcoming place to share personal experiences and provides space for visitors to contribute their stories and questions.

Three compact, free-standing modules display examples of vape products and advertisements, videos, photomurals, and an LED-lit infographic that educate visitors about e-cigarettes, marketing by the tobacco industry, and the challenge of addiction.

Andi Schmidt Andres, museum director
Coel Ediger, guest curator
David Kreider, museum technician
Rachel Pannabecker, editor